an engineer studing mba

Topics: Petroleum, Saudi Arabia, Arabian Peninsula Pages: 7 (431 words) Published: October 9, 2013
Saudi Steel Pipe Company – 2009

Vision Statement (Actual):
“To be a leader in the support industries for the oil and gas sector.”

Mission Statement (Actual):

 “To excel in the manufacturing of the highest quality steel pipes used by the oil and gas industry, water distribution, and construction industries, whilst adopting the latest technology and providing significant employment opportunities and enhancing the future prospects of our employees.”  component

Mentioned or not
1. Customer
the oil and gas industry, water distribution, and construction industries 2. Product or services
Steel pipes
3. Markets
Not mentioned
4. Technology
Latest technology
5. Survival growth and profitability
Not mentioned
6. Philosophy
Not mentioned
7. Self-concept
Not mentioned
8. Public image
providing significant employment opportunities
9. Employee
enhancing the future prospects of our employee
Mission Statement (Proposed): 
“To excel in the manufacturing of the highest quality steel pipes(2) used by the oil and gas industry, water distribution, and construction industries(1), in Saudi Arabia, the rest of the GCC, Middle East, and North Africa(3). Sustaining maximum value for our stockholders (5). As we make the most of our knowledge and experience (7).a commitment to quality (6) in is readily visible in the investment of sophisticated computer-controlled technologies (4) and providing significant employment opportunities (8) and enhancing the future prospects of our employees (9).”  EXTERNAL ASSESMENT:

Key external factors
weight
rating
Weighted score
opportunities
1. There is growing demand for large- and medium-sized pipes among petroleum and natural gas industries in Saudi Arabia 0.18
4
0.72
2. Publicly listed company on the Saudi market
0.08
3
0.24
3. Approved by the capital market authority(CMA)
0.09
3
0.27
4. Costs of materials needed to operate the production facility (oil, gas, and electricity) are cheaper in Saudi Arabia than internationally 0.18
4
0.72
5. Technical assistance from its South Korean joint venture partner 0.12
3
0.36
6. Excellent relationship with hot rolled coil(HRC) suppliers(backward integration).and also with transporters(forward integration) 0.09
3
0.27
threats
7. There is potential competitors as producers of pipes with scope for growth and expertise in any of SSP’s product lines 0.12
3
0.36
8. There is no r&d activity to innovate more efficient manufacturing processes 0.06
2
0.12
9. Rising steel prices in the international markets
0.08
3
0.24
TOTAL
1.00

3.3
Comment on EFE:

The total weighted score of 3.42 suggests that SSP has been proactive in identifying the opportunities and threats it faces, And has escalated on a serious review of its potential for growth, its capabilities, and its limitations. CPM

SSP (160,000tpa)
Arabian pipes company (160,000tpa)
Al Rajhi Steel industries (150,000tpa)
Al Jazera Factories (100,000tpa)
Critical success factors
weight
Rating

Weighted score
Rating

Weighted score
Rating

Weighted score
Rating

Weighted score
advertising
0.10
4
0.40
3
0.30
3
0.30
2
0.20
Price Competition
0.12
3
0.36
2
0.24
3
0.36
3
0.36
Market share
0.15
4
0.60
3
0.45
3
0.45
2
0.30
management
0.09
4
0.36
3
0.27
2
0.18
3
0.27
technology
0.09
4
0.36
3
0.27
3
0.27
2
0.18
Customer loyalty
0.08
3
0.24
4
0.32
3
0.24
3
0.24
Product quality
0.12
4
0.48
3
0.36
2
0.24
3
0.36
Financial position
0.10
3
0.30
3
0.30
3
0.30
3
0.30
Global expansion
0.15
1
0.15
1
0.15
1
0.15
1
0.15
TOTAL
1.00

3.25

2.66

2.49

2.36

SSP is the strongest company in KSA BETWEEN ITS COMPETOTORS AS ITS WEIGHTED SCORE WITH 3.25
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