Case Study 2

Topics: IPhone, Automobile, Smartphone Pages: 1 (531 words) Published: April 17, 2015
Veronica Germanovich
Chapter 2 case
MISC 311-40

Case Study: Your Next Car on a Tablet

1. Edmunds developed the Inside Line iPhone app because we are in a huge technological era. Edmunds needed to find a way to get the most customers possible because he is in a competitive market. A lot of people use tablets or smartphones now, by developing a mobile app it increases the chance that more people will take the time to go look at Edmunds app. Companies that provide free services, such as Edmunds app, earn money to support the development and support costs by donations or sponsorships. Another big way a free app can earn money is by adding banner ads to their mobile app. So Edmunds would be collecting a percentage from the companies that pay to put the ads on the Inside Line iPhone app.

2. A mobile app for accessing information about cars has a few benefits that a site that requires a full-size computer does not. One benefit would be that a customer could go look up information on the app anywhere; the customer does not have to be at home, at work, or go to a library to access a computer. I believe that another benefit that could come from a mobile app is using a GPS so that a customer could look up cars that are near where they are at. A mobile app would need bigger features than a website on a full-size computer. Since most mobile apps are used on smartphones that have small screens, everything on the app would need to be bigger and have better quality so customers could zoom in.

3. Gulliver’s iPad app is different than Edmunds because it is only available for the iPad. Also customers can bid on cars straight on the iPad app, which it does not seem like Edmunds app is set up like that. Gulliver’s objective is to use iPads to recreate a way that cars are bought and sold by shortening the sales process. The iPad app has very good quality and is big enough for customers to see all details and information clearly. Both Gulliver and Edmonds...
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