IBIP Aanchal Vanessa Marlen N Marlen

Topics: Natural gas, Petroleum, Arctic Pages: 21 (830 words) Published: December 2, 2014
INTERNAL ENVIRONMENT:






Petroliam Nasional Berhad (PETRONAS)
Established in 1974
Consists Of:
Fully integrated pipeline
Value chain (from technological infrastructures
to marketing and exploration)
• Now operate in over 50 countries

INTERNAL ENVIRONMENT:








Business activities conducted:
Development and production
Sales and distribution of (LNG)
Sales of natural gas
Marketing
Trading
Shipping and logistic related activities

INTERNAL ENVIRONMENT:
• History:
• Founded under the company act 1965 on 17th August
1974
• In 1973 the Arab OPEC members put an embargo on oil
supplies
• Seized the opportunity and that is how PETRONAS was
formed.
• Focused on: Latin America, Africa, Common Wealth of
Independent States, the Middle East, North and South
East Asia, Australia and Europe.

SWOT ANALYSIS
STRENGTHS

WEAKNESS

1.One of the world's strongest brand
names 
2.Strong Corporate Social Responsibility
For example: Sponsored education to
Malaysian students
3.Involved in formula 1 
4.Diversified Operations

1.Potential harm to the Environment or
Cost of environmental hazards
2.Legal issues
3.Refinery Disruption

OPPORTUNITIES

THREATS

1.Increasing fuel or oil prices 
2.Rising demand
3.Expansion of export market

1.Government regulations 
2.High Competition

EXTERNAL ENVIRONMENT
PEST ANALYSIS

POLITICAL

ECONOMICAL

1. Basic Law – Constitution
Semi-Presidential Republic

1. Oil & Gas – economic development
Large Oil capacity
Large export revenues

2. Open Foreign Relationship Strategy
191 countries & 144 embassies
Opportunity for Trade
Soviet Union - Relationship of
countries

2. GDP – top 10th rank in the world
Oil price influence

SOCIAL

TECHNOLOGICAL

1. Transformation of society from
autocratic to democratic

18th century technology development
Math, Engineering, Chemistry,
Aerospace

2. New generation – people with flexibility
to learn

Strong technological knowledge –
weapons, medicine

PETRONAS IN RUSSIA

Core Strategies
Joint Venture

Resources

Technology
And Environment

CSR

1. Market Entry





Joint Venture
GazPromNef
Largest company in the region
Government holds a majority stake
Focused on: Geological Exploration,
Production, Transportation, Storage,
Processing and Sales & Marketing of Gas and
Oil

Joint Venture
Opportunities
• Political Support
• The sharing of expensive administrative costs
• Market penetration
• The knowledge of the region: people and
community relations
• Instant name recognition
• Cultural Sensivity

Joint Venture
KPIs
To form a successful joint venture with Gazprom on a 50/50 based ownership in 2015 and fully enter the Russian market till the end of 2020. To increase Petrona’s Group revenues from RM222.8 billion (Petronas, 2011) by 4% in year 2015, 5 % in year 2018 and 7% by 2020.

To establish about 100 distributors and representatives in major profitable Russian cities from the period of 2015-2020
Use of the expertise of the local partner to further enter the Customs Union (Belarus, Russia and Kazakhstan) within the first 5 years of operation.

2. Resource Exploration






The Arctic Shelf
Largest undeveloped oil and
gas reserve
78 m. tons (Prirazlomnoye)
Arctic Projects
Offshore Locations
Focused on: Drilling for oil, Production and Storage,
end Product Processing and Offloading from a
Single Place

Exploration of Resources
Opportunities
• Large US and EU companies ban in jointing
with Gazprom
• Share of Production
• Petronas Expertise in Offshore Developments
• Collaboration in R&D

Exploration of Resources
KPIs
Increase the total amount of oil extracted from Arctic region from 500 thousand tons of oil per year in 2015 to 6 million tons by 2020. Increase the share of production from 15% in 2015 to approximately 40% by 2020.

Increase together with Gazprom the number...
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