Indian Oil Corporation Ltd-a Case Study

Topics: Petroleum, Profit, Pipeline transport Pages: 8 (1839 words) Published: October 6, 2010
Indian Oil Corporation Ltd- Company Analysis
Indian oil corporation Ltd is the largest commercial enterprise. First Indian corporate to cross sales above Rs.2, 00,000cr. Its finance director S.V. Narsimham bags excellence in finance awards. It signs MOU with Transparency International India for implementing integrity Pact. Merger of BRPL with Indian oil. Background:

Indian Oil Company Ltd began its operations in the year 1959; later in 1964 Indian Oil Corporation Ltd was formed with merger of Indian Refineries Ltd. It is a Public Sector Undertaking which owns and operates 10 out of total 19 refineries in India with the capacity of 60.2 MMT (40% of India’s total refining capacity). Its registered office is located at Mumbai Source: Types of Business|

1) Refining|
2) Pipeline|
3) Marketing|
4) R&D|
5) Petrochemicals|
6) Gas|
7) E & P|

Product and services: Indian Oil- a heritage and iconic brand at one level & a contemporary & global brand at one level: Indian Oil maintains quality, reliability & service as the core benefits to its customers. It offers large variety of products and services which target its customers with ease making the company retain them for long. The main products & services of the company comprises of the following:

Products| Brands|
Retail brands| 1) Xtra Care (Urban) 2) Swagat (Highway) 3) Sewa Kendra(Rural)| Energy brands| 4) Indane LPG 5) SERVO lubricants 6) Auto gas LPG 7) Xtra premium branded petrol 8) Xtra mile branded diesel 9) Xtra rewards cash 10) Customer loyalty programme| Services|

1) Refining 2) Pipeline 3) Marketing 4) Training 5) R&D|

Business Model Analysis:
Value propositions:
Indian Oil, not only the largest commercial enterprise in the country but also recognized as India’s Dominant energy Brand: Indian Oil Corporation Ltd provides the oil security and public distribution to its Indian customers. Benchmarking quality, quantity & service to World class is the philosophy to ensure that the customers get global experience. It caters to the needs of 55% of India’s consumption. It also provides fuel management solutions.

Energy for all: Role of energy is indispensible; it is required by one and all and at each level. Hence target customer under IOCL would comprise of general public, other companies.

Indian Oil Corporation Ltd provides the oil and gas needs of public through agents, petrol/diesel outlets, authorized dealers. Aviation fuel is transferred via through two channels-underwing & overwing. The company has facilitated the general public to book gas through SMS, internet and interactive voice response system. This plan is mainly focused to eliminate middlemen and make the booking system more customers friendly. Distribution Channel:

Value added services:
Indian Oil Corporation: Emphasis on Customers First: Exclusive XTRACARE petrol& diesel stations in selective urban and semi-urban markets, offer a range of value-added services to enhance customer delight and loyalty. Similarly, large format Swagat brand outlets cater to highway motorists, with multiple facilities such as food courts, first aid, rest rooms and dormitories, spare parts shops, etc. Specially formatted Kisan Seva Kendra outlets meet the diverse needs of the rural populace, offering a variety of products and services such as seeds, fertilizers, pesticides, farm equipment, medicines, and spare parts for trucks and tractors, tractor engine oils and pump set oils, besides auto fuels and kerosene.

SERVOxpress has been launched recently as a one-stop shop for auto care services. To safeguard the interest of...
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