Industry Analysis

Topics: Petroleum, Royal Dutch Shell, Petroleum industry Pages: 18 (4585 words) Published: June 9, 2013
Company background
Royal Dutch Shell, commonly known as Shell, is a Dutch–British multinational oil and gas company headquartered in The Hague, Netherlands and with its registered office in London, United Kingdom. It is the world's second largest company by 2011 revenues and one of the six oil and gas "supermajors". Shell is also one of the world's most valuable companies. Shell is vertically integrated and is active in every area of the oil and gas industry, including exploration and production, refining, distribution and marketing, petrochemicals, power generation and trading. It also has major renewable energy activities, including in bio-fuels, hydrogen, solar and wind power. It has operations in over 90 countries, produces around 3.1 million barrels of oil equivalent per day and has 44,000 service stations worldwide. Shell Oil Company, its subsidiary in the United States, is one of its largest businesses. Shell global business structure

Shell is organised into: Upstream, Downstream, and Projects & Technology. With around 101,000 employees in more than 90 countries, Shell plays a key role in helping to meet the world’s growing demand for energy in economically, environmentally and socially responsible ways. Pilipinas Shell Petroleum Corporation-

A part of the Shell global group of oil, gas and petrochemical companies, makes a wide range of high quality fuels, lubricants and speciality products. Shell stations also deliver the merchandise for personal mobility - vehicle fuels, food and drinks, groceries and more - all available at the same point in a single purchase. Company:

Pilipinas Shell Petroleum Corporation
Corporate Offices Shell House 156 Valero street Salcedo Village Makati 1227, Philippines

Company Mission
Shell oil company mission is to manufacture and supply of oil product and services that satisfy the needs of their customers. And to also contribute to sustainable development helps create business value and reduce operational financial risk. Company Vision:

The objectives of the Shell Group are to engage efficiently, responsibly and profitably in oil, oil products, gas, chemicals and other selected businesses and to participate in the search for and development of other sources of energy to meet evolving customer needs and the world’s growing demand for energy.

I. Data Gather Techniques
* Internet (the given data’s are available in the internet) * Interview
* Distributors
* Dealers
* Customers

II. Framework of analysis used
* STEP analysis
* Porter’s 5 Forces of Competition
* Functional Areas of Management

III. Process/Activities
* External Factor Evaluation Matrix
* Competitive Profile Matrix
* I-E Matrix
* TOWS Matrix
* SPACE Matrix
* Grand Strategy
* Summary of Matrices
* Industry & Company Analysis
* Strategy Formulation
* Prioritization of Strategies
* Strategy Implementation
* Strategy Evaluation & Control
* Balanced Scorecar

III. STEP Analysis:
Social Segment:
Petrol is a customer’s choice and it is also depending on the price, loyalty, quality and services. Every customer has their own preference when it comes to their petrol. Since the price of petrol today is too high, people tend to go to where the cheapest gas is. It does not matter if it would be out of their way, just as long as they could gas up in the cheapest station. Some customer, despite the high prices of petrol, they still have their loyalties to their chosen gas stations. The big three oil companies in the Philippines are Shell, Petron, and Caltex. Technological Segment

Today there are lots of ways to improve the product using the technology. Since the rise of petrol prices occurred all over the world, Countries have already started to develop a way where the light vehicles could use a diesel fuel. Before they say that...
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