Strategic Management on Sapura Kencana Petroleum Berhad
A core competency by definition is a unique ability that a company acquires from its founders or develops that can make a significant contribution to perceived customer benefits of a product or services and it is difficult for a competitor to imitated. Core competencies are what give a company one or more competitive advantages, in creating and delivering value to its customers in its chosen field (Anonymous). According to Fred (2013), core competencies define as a value chain activity that firm performs especially well. When a core competence evolves into a major competitive advantage, it will turn into distinctive competence. Core competencies may include any combination of skills, technologies, processes, knowledge or expertise and are often achieved as a result of long-term development processes and/or experiences (Mayhew, 2010). Competitive advantage on the other hand is defined as a measure relative to rivals in a given industry. Competitive advantage happen when a firm can do something that rival firm cannot do, or owns something that rival firm desire (Fred, 2013). For example, Nestlé core competency is food and beverages that is full with nutrition, health and wellness. By defining own core competencies and SWOT (strength, weaknesses, opportunity and treats) the company will be able to focus on its organisation uniqueness. In this study, I will focus on the core competency for Company SapuraKencana Petroleum Berhad. This study is organised as follows; section 2.0 will be informing the background of SapuraKencana Petroleum Berhad. Section 3.0 is regarding SapuraKencana Petroleum general environment analysis which divided into five broad categories; economic force, social, cultural, demographic, and natural environment forces, political, governmental and legal forces, technological forces and competitive forces. Section 4.0 is about the SapuraKencana Petroleum competitive analysis: Porter’s Five-Forces Model. Section 5.0 is about Sapura Kencana SWOT, TOWS and ratio analysis in Section 6.0 and Section 7.0. Along with other relevant information regarding the competitive advantage in Section 8.0 and conclude in Section 9.0
2.0 SAPURAKENCANA PETROLEUM BERHAD PROFILE
SapuraKencana Petroleum Berhad (SapuraKencana) is one of the world's largest integrated oil and gas services and solutions provider. The Group's principal business include providing endto-end solutions and services to the upstream petroleum industry, and covers activities such as installation of offshore pipelines and structure, fabrication of offshore structures, accommodation and support vessels, drilling vessels, hook-up and commissioning, topside maintenance services, underwater services, offshore geotechnical and geophysical services, project management, diving services, offshore support services, infrastructure and specialised steel fabrication works. With a workforce of over 9,000 people, the Group's global presence can be seen in over 20 countries ranging from Malaysia and China to Australia, Middle East, America, and Brazil and beyond. SapuraKencana visions are to be the best entrepreneurially led technically competent and most trusted global oil and gas organisation in the eyes of their customers, shareholders and most importantly, their empowered people. SapuraKencana will be guided by their honesty, trust and respect for all. They will achieve the business objectives by being safe, alert and professional to continuously strive to meet all of stakeholders' expectations. "The People of SapuraKencana Petroleum" is SapuraKencana slogan. On the other subdivision which is Health, Safety & Environment (HSE), SapuraKencana use a critical practice to achieve operational excellence for continued business success and sustainability. SapuraKencana has established a reputation for quality service, high HSE standards and adherence to stringent international standards....
References: (2012). Retrieved April 10, 2013, from SapuraKencana Petroleum: http://www.sapurakencana.com/home Anonymous. (n.d.). Core competencies. Retrieved December 18, 2013, from BusinessDictionary.com: http://www.businessdictionary.com/definition/corecompetencies.html Corporate Overview. (2012). Retrieved April 10, 2013, from SapuraKencana Petroleum: http://www.sapurakencana.com/content/view/22/15/ Fred, R. (2013). Strategic Management Concepts and cases (14th ed.). Edinburgh, Harlow, England: Pearson Education Limited. Kenanga ups SapuraKencana target price. (n.d.). Retrieved April 13, 2013, from Business Times: http://www.btimes.com.my/Current_News/BTIMES/articles/20130404144217/Article/in dex_html Mayhew, B. (2010). Core competencies working definition. Retrieved December 18, 2013, from Bruce Mayhew Consulting Communication Training: http://www.brucemayhewconsulting.com/index.cfm?PAGEPATH=&ID=18665 Murugiah, S. (2013, March 16). Stocks to watch RHB Capital, MBSB, SapuraKencana Petroleum, Lluster, Dayang, Perdana Petroleum. Retrieved April 10, 2013, from TheEdgeMalaysia.com: http://www.theedgemalaysia.com/highlights/233219-stocks-towatch-rhb-capital-mbsb-sapurakencana-petroleum-luster-dayang-perdana-petroleum.html SAPURAKENCANA PETROLEUM BHD. (n.d.). Retrieved April 13, 2013, from investor.com: http://klse.i3investor.com/servlets/stk/5218.jsp SapuraKencana Petroleum to raise RM1.64b. (2013, April 3). Retrieved April 13, 2013, from The Star Online: http://biz.thestar.com.my/news/story.asp?file=/2013/4/3/business/20130403135137&sec= business SapuraKencana to raise RM1.64b from placements. (2013, April 5). Retrieved April 13, 2013, from SapuraKencana Petroleum: http://www.sapurakencana.com/content/news/65
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